Leading global spirits company Sazerac has unveiled White X Cognac, an impressive new expression, in partnership with Grammy^®-nominated artist and entrepreneur Quavo.

White X Cognac is on a mission to disrupt the category. Its smooth, sweet, mixable yet complex flavour profile opens up white cognac to a fresh new audience. Traditionally available in the Caribbean and duty free, its launch brings white cognac to the US and, through BlockBar, to international spirits lovers for the first time.

Light, bright and remarkably versatile, white cognac is an emerging, largely undiscovered spirit. This release offers the delicacy and elegance of a young Cognac paired with rich, lingering fruit notes for a drinking experience like no other.

White X Cognac brings a profound modernity to Cognac, yet it was crafted at one of France’s most storied houses. Domaine Sazerac de Segonzac boasts almost four centuries of rich history. For generations, it has exactingly distilled and blended the finest spirits – including the Cognac at the heart of the original Sazerac cocktail in the 1850s. The company continues this legacy, merging time-honoured traditions with the tastes of today.