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The term cult wine gets thrown around a lot in Napa Valley. Usually, it just means a wine is impossible to find and incredibly expensive. It conjures images of endless waiting lists, closed doors, and secondary market markups that defy all logic. But if you strip away the hype and the velvet ropes, true cult status is rarely an accident. It almost always traces back to a very specific piece. That is exactly the case with Scarecrow, an estate that didn't just invent a marketing gimmick, but actually inherited one of the most historically significant vineyards in American wine.
Long before the mailing lists existed, this land in Rutherford belonged to J.J. Cohn, the legendary Hollywood producer behind The Wizard of Oz, which is where the Scarecrow name comes from. Back in 1945, he planted Cabernet Sauvignon on St. George rootstock. While the rest of Napa Valley was busy tearing out and replanting their vineyards due to the phylloxera epidemic in the 1990s, these deeply rooted, dry-farmed vines survived. Today, they are some of the oldest Cabernet vines in North America, sitting right on prime Rutherford bench soils. That is the kind of pedigree you simply cannot manufacture in a boardroom.
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